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No. 03 · C — Social Media

We don't fill calendars.

There is a calendar, of course. But every month we write the idea first, then the calendar. Your social media is run by the team that writes your films, builds your campaigns and produces the content in-house.

Let's talk about your social mediaarrow_forward See the workarrow_downward

C.1 — Approach

Three things we do differently on social.

We start with the problem.

Every job starts with a problem the brand hasn't solved: a new product that has to sell, a media budget that doesn't exist, complaints that keep piling up.

We use how the platform already behaves.

Instead of buying ad space, we put a behaviour that already exists on the platform to work. Sometimes that's a hidden game in the DMs, sometimes captions people copy to hit Explore, sometimes the AI videos everyone is talking about.

We measure by business results.

We report engagement. But we measure the work by sales, market share, complaint rates and leads.

C.2 — Work

01 · 2026 · TikTok, Instagram

SubwayCocolimo

Problem
Launch a new cookie in a way Gen Y and Gen Z wouldn't scroll past as "just an ad".
Idea
A series instead of an ad. Taking our cue from the AI fruit videos trending at the time, we wrote "Fruit of Our Love", a 10-episode love story between a coconut and a lemon. The audience picked the product's name: Cocolimo.
Production
All 10 episodes were produced in-house with AI: characters, sets, animation, music and voice-over.
Result
  • 52 million views
  • 195K engagements
  • Sold out in the first week
  • Sales of other cookies doubled
  • The cookie category grew 10%

02 · 2025 · Instagram

PizzaLazzaHead to Head

Problem
Introduce the Gamer Menu to gamers, with almost no media budget.
Idea
We put Instagram's hidden DM game, unlocked with a single emoji, at the centre of the campaign. Anyone who sent a pizza emoji tried to beat our admin's score. Break the record, win a Gamer Menu.
Budget
5 days · 4K TRY media · 40K TRY influencers
Result
  • 5,113 DMs
  • 4,826 active players
  • 289,560 minutes played
  • 4,495% rise in profile visits

We had to double the prize.

03 · 2026 · Social listening, ambient

Egepen DeceuninckA Message for the Installers

Problem
Protective window tape left on after installation had turned into thousands of complaints about the brand. The problem wasn't communication, it was installation.
Idea
We collected real customer complaints from social media and printed them on the window tape itself. Installers read what customers had written while they were fitting the windows.
Result
  • 36% drop in complaint rate
  • 12% rise in customer satisfaction

We use social media not only to talk, but to listen.

04 · 2025 · Instagram, TikTok, X, YouTube, LinkedIn

Türkiye FinansCan a Girl Play Atatürk?

Problem
Every bank speaks up on 29 October, Republic Day. The brand needed a film that stood apart from its competitors.
Idea
A girl who wants to play Atatürk in her school's Republic Day show. We told the story of the Republic's promise of equality through children's eyes, with real actors and real dialogue, at a time when most brands were making AI films.
Result
  • 9.9 million reach
  • 87% of comments positive
  • Covered by Marketing Türkiye and MediaCat

C.3 — More work

1M+PizzaLazza — Lazzaritma

We hid the brand message inside the caption text people copy to get onto Explore.

20 outletsSubway — Early Risers Club

White-collar workers sleeping in their cars were in the news. We went to them the same day, and became organic news with a near-zero media budget.

0 TRYNestlé SMA 3 — Lullaby News

Every evening we turned the day's news into a lullaby with AI. 25 episodes, 360,848 listens.

Let’s talk about your project

Share your brief and we’ll get back to you within 1 business day.

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C.4 — In-house production

We make content without going to a production company.

Desktop video, motion graphics and short-form AI video are produced inside our team. All 10 episodes of Cocolimo and all 25 episodes of Lullaby News came from this team. When a shoot is needed, we bring in freelance directors and videographers and work with production partners that fit the budget.

Speed.For 25 days, we turned each morning's news into an episode of Lullaby News, ready to publish that same evening.

Consistency.Organic content and ad creative come from the same idea and the same team.

Scale.When the need grows, we scale the team to the project.

From the monthly feed

Every month's content comes from the same team as the campaigns. A selection from 2026.

Not ready to change agencies yet? Get a second opinion.

We look at your brand's social media accounts from the outside and, within 4–5 business days, send you a clear assessment covering strategy, positioning, creativity, consistency and results. Free of charge. We assess the content and the ideas, not the media plan.

On the contact form, choose "Social media management" as the subject and add your account link and a "Second opinion" note to your message.

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C.6 — How we work

Who we work with

We work with brands that see social media as a core part of their brand communication, on contracts of at least one year. We define the scope together, based on platforms, content and production needs. We get the best results where social media is run by the same team as the campaign and film work.

  • Instagram
  • TikTok
  • YouTube
  • X
  • LinkedIn
Service details (in Turkish)arrow_forward

Let’s talk about your project

Share your brief and we’ll get back to you within 1 business day.

Get in toucharrow_forward

Prefer to write directly: [email protected] · +90 212 807 03 42

Let's talk about your social media.

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