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Integrated Marketing Campaigns
We build comprehensive marketing campaigns that integrate diverse media platforms, extending a brand’s reach to its consumers.
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We build comprehensive marketing campaigns that integrate diverse media platforms, extending a brand’s reach to its consumers.
arrow_forwardWe develop innovative brand strategies that connect with target audiences and roll them out across channels to grow brand awareness.
arrow_forwardWe craft attention-grabbing digital projects and use social channels effectively to enrich brands’ digital presence.
arrow_forwardWe develop content and strategies with the potential to spread, driving organic engagement and reaching broad audiences.
arrow_forwardWe produce original, high-quality content that tells the brand’s story and strengthens its emotional bond with the audience.
arrow_forwardWe design original and creative brand identities, plan them end-to-end as a consumer journey, and build a holistic brand experience.
arrow_forwardA curated selection of the advertising campaigns, TV commercials and digital films Karbonat has produced since 2010.
Watch the case studies where we share the insights, creative processes and results of the campaigns we’ve produced — the same case studies we submit to awards programmes.
Fakir Hausgeräte For Fakir Hausgeräte’s Mother’s Day film, we drew inspiration from the first word that instinctively reaches our lips at every moment of life: “Mum.” We turned that universal call — echoing in joy, in need, in fear and in every moment we want to share — into an emotional narrative built on the line “The first word we learn in every language: Mum.”
Nesine For the Gazi Race, held under Nesine’s sponsorship, our communications campaign brought the deep-rooted legacy of the Republic together with the excitement the race still carries today. With a powerful visual narrative, we foregrounded the history, prestige and spirit of independence of the Gazi Race — one of Turkey’s longest-running sporting events.
Payten In the “You Are a Revenue Engineer” campaign we designed for Payten Payment Gateway, we reframed payment systems as a strategic force that supports business growth well beyond collections. The video tells the story of that approach: optimised payment flows that cut costs and unlock revenue growth.
Pizza Lazza We discovered a hidden Instagram DM mechanic: when a message contains a single emoji, tapping it launches a mini-game. No brand had used it before. Our admin started playing with the “pizza emoji” and set a record that’s hard to beat. With a sponsored social post, we invited gamers to DM us a pizza emoji, tap it to start the game, and win a Gamer Pizza Menu if they topped our score. The rest is in the video…
Egepen Deceuninck Which window holds up to desert heat, blizzards, ocean winds? In 90 countries the answer is the same: Egepen Deceuninck.
Atyarışı.com We signed a long-term deal with Sergen Yalçın — the first name that comes to mind when you say horse racing in Turkey — and produced a late-night talk show called “Horse Head” for Atyarışı.com. One of the most talented players in Turkish football history, and famously passionate about horse racing, Sergen Yalçın became the face of the brand for this campaign.
Click for the full series of films arrow_forwardTürkiye Finans Participation Bank For Türkiye Finans — a brand that pays special attention to special days — we produced an AI-driven film. We reminded children who receive gifts every day that the most valuable gift was given to them 105 years ago, by Mustafa Kemal Atatürk.
Atyarışı.com In Turkey, horse-race betting organised by TJK is now played on AtYarışı.com. We launched the platform with a campaign that highlighted both the detailed statistics for seasoned punters and the simplified games and products for newcomers. Because AtYarışı.com is, quite literally, “A New Level” in the category.
Podbee For Podbee, Turkey’s leading podcast publisher, we created a relaunch campaign featuring podcast creators Serdar Kuzuloğlu, Aslı İnandık and Ozan Gündoğdu.
Turkish Airlines EuroLeague For the 25th anniversary of EuroLeague, Europe’s number-one basketball organisation, we built an epic campaign featuring 30 legendary players and coaches. Like a EuroLeague game, this one had us on edge until the final second — we said “Every Year Matters” and thanked the legends who made it possible.
realme In our campaign featuring Turkish national volleyball player Melisa Vargas, we showcased the realme 12 Series’ Cinematic Portrait mode and 3x Optical Zoom with the line: “Buy it with your eyes closed.”
Porçöz We extend the “Dissolve, dissolve, dissolve” series — which began with the Bathroom & Kitchen Spray — with a new film for the Rust, Limescale & Grease Dissolving Spray. We show consumers that Porçöz, famous for dissolving limescale, brings the same cleaning power to the entire home in spray form.
Balparmak It’s only natural that “natural” brings Balparmak to mind. Turkey’s number-one honey brand delivers the natural, additive-free, real honey bees make every day, straight to consumers’ homes. So this campaign has only one message: “Balparmak is natural honey.”
Egepen Deceuninck By supporting the windows our children open onto the future, Egepen Deceuninck has so far helped renovate 100 schools damaged in earthquakes. We hope such a disaster never happens again.
KUZEYBORU Kuzeyboru, one of the world’s most sought-after pipe brands, successfully went public at the end of 2023. We launched the first above-the-line communications campaign for Kuzeyboru — born in Aksaray, exporting to dozens of countries today, and the owner of one of the leading teams in the Sultans League.
Nesine.com We produced a breath-taking campaign using virtual production with 13 well-known names from the world of sport — active athletes, veterans, commentators and content creators. With an integrated communications plan, we reminded Turkey once again that Nesine.com — at the top of the legal betting market — is on “A Whole Other Level.”
OTOMOL OTOMOL — bringing authorised sales, service, rental and pre-owned offerings for the world’s leading luxury car brands under one roof — wanted to tell its story from a different angle. This campaign is what came out.
Porçöz (Levent Kimya) Porçöz announces its expanding range and refreshed image with a brand-new campaign. The film highlights the role of the bathroom and kitchen products in home cleaning, anchored by a catchy jingle and the promise of “easily dissolving everyday dirt.” Repeated cleaning scenes across various bathroom and kitchen surfaces foreground the products’ power.
Nestlé Hot Chocolate For Nestlé Hot Chocolate — aspiring to be the go-to brand of cold winter evenings — our new campaign reminds audiences of Nestlé’s leadership in the chocolate category, while telling the story of how this different way of enjoying chocolate brings people together and creates moments of happiness.
realme Melissa Vargas and Mete Gazoz, two of the best in the world in their disciplines, became realme’s new brand ambassadors. The campaign launching the 11 Pro Series drew inspiration from the phone’s camera: their eyes were matched with the realme 11 Pro+’s 4x Optical Zoom and 200-megapixel features. The film was shot at Taş Han and Ortaköy Square.
Asperox Asperox launched a new ad-film series for its Scented Surface Cleaner around the concept of “Incidents whose scent never gets out.” Built around the brand’s core promise of a 24-hour-long scent, the Turkish idiom “the scent will come out later” was tied to mysterious incidents and turned into crime-thriller and romantic-comedy films.
Pierre Cardin We launched the Spring–Summer collection for Pierre Cardin, one of the world’s most important fashion brands. Shot in Cappadocia, the campaign’s communications were managed end-to-end across TV, digital and outdoor.
Zeren Group Holding Zeren Group Holding — recently in the spotlight for investments across diverse industries — wanted to celebrate November 24, Teachers’ Day. We honoured the teachers who taught us every value from A to Z with a striking, emotional film.
Otomol We filmed a piece revisiting Mustafa Kemal Atatürk’s account of the conditions under which the Republic was founded — honouring its 100th anniversary with respect and affection. By bringing these words back to the public, Otomol — on its journey toward excellence — stood out among centennial campaigns.
Balparmak For Balparmak — Turkey’s honey leader, which analyses, packages and delivers the best honey from producers across the country — we wrote a campaign that fights counterfeit honey. We explained that Balparmak is natural honey, and that consumers shouldn’t pick anything else — especially the unbranded fake honey flooding supermarket shelves.
With 16 years of experience, Karbonat is a trusted advertising agency positioned to deliver comprehensive solutions for brands’ communications needs, with a relentless focus on client satisfaction.
Karbonat knows that advertising isn’t only about producing creative content — understanding a brand’s commercial dynamics and competitive landscape is just as critical. That’s why we focus on long-term partnerships built on trust and transparency, led by experienced managers. Carrying years of accumulated know-how, our leadership team adapts quickly to industry shifts and acts as a guide helping brands reach their strategic goals.
Karbonat’s Brand Team model — which structures digital and conventional disciplines together — delivers the flexibility and expertise today’s marketing world demands. It provides brands with year-round, uninterrupted support and the resources and capabilities required for marketing activities of any size. This flexible setup meets brands’ needs through campaigns that move between traditional and digital media, integrated content solutions and creative projects.
Looking at current trends, fast-evolving AI and data-driven marketing solutions are taking centre stage. Karbonat continues to give clients the most up-to-date solutions in these fields through ongoing technology investments and a modern equipment park. With a low-turnover, seasoned team, we take an approach that deeply understands brands’ communication needs and aims for long-lasting success. By blending next-generation techniques — data analytics, creative storytelling, personalised customer experience and AI-powered content production — with the core principles of traditional advertising, Karbonat gives clients a real competitive edge.
We provide integrated communications. We manage a brand’s above-the-line, digital and social-media visibility end-to-end — strategically and creatively. The richest areas in our portfolio include TV and radio campaigns, digital projects, social-media content production, website builds and corporate identity design. We typically work with clients on a monthly retainer under contracts of at least one year.
Absolutely — we do work with some brands on a project basis. We’re open to project work as long as it doesn’t conflict with an existing client’s exclusivity clause. That said, we never take part in pitches for project-based work.
We are an advertising agency that finds creative ideas and produces compelling stories — not a production house. On every project, we collect quotes from several production companies to secure the best service and highest quality within our clients’ budgets, and we make the final call together with our clients.
We participate in pitches when commercial terms are mutually agreed upfront. For our take on pitches, we recommend reading agency chair Cenk Gümüşcüoğlu’s column in Marketing Türkiye.